Having A Hard Time Understanding All Of These Changes?
If you’ve been around here before, you probably already know that we like to talk about embracing change. Last week, Daniel and Robby talked about embracing change and making it work for you.
Let’s look a little deeper at a few strategies we are using to stay ahead of the game with the changes we are currently facing.
Silence the Noise
When significant changes occur in this industry, people tend to jump on their social media platform of choice and start reading comments about what’s going on.
They enter an echo-chamber of fear and start spiraling down a hole of panic and anxiety. Consumers worry about businesses tracking their data all the time. Advertisers feel lost without access to information from Facebook.
No one stops to take a deep breath and evaluate where their next step should be. You might think this is overstated, but take one look at a thread of comments on Facebook, and you are sure to change your mind.
Working in the advertising and eCommerce industries, you must remember that you are not the only person or company dealing with the changes at hand.
You are not at a disadvantage.
Everyone has to face these challenges, and if you prepare, you have the opportunity to get a leg up on your competition as they grapple with their next steps.
“To really clearly pinpoint the concern for people like us who are a service provider in the marketing space or for an online store owner is that as privacy gets increased, we are going to lose our ability to track things properly, and we’re going to have less effective ads because of it. And I just don’t think that’s the case because there’s always changes, and there’s always a period of time where advertisers or online store owners adapt to those changes.” (6:09)
If you are looking to get that leg up on your competition, you must be prepared for the changes when they are put in place. If you expect change, you can plan for it.
In five years, the marketing and eCommerce world will not look like it does today.
Just as things have changed recently, they will change again. It’s possible people would rather knowingly give up their information to be targeted for better ads. If that happens, you will have to prepare for the changes that occur as a result.
“You know what’s worse than getting ads? Getting ads that are irrelevant to you.” (19:57)
Once you’ve gotten out of the echo-chamber of fear, it’s time to set your direction for what is to come.
Looking at trends for 2021, it is evident that live selling is on the rise. A trend that gained traction in China in 2019 and 2020 has begun its journey west, and you should be planning accordingly.
With Shopify leaning into the trend, it is sure to continue its ascent.
With limited ability to get information from Facebook, looking into other apps and platforms has never been more valuable. Social media platforms like TikTok and Snapchat might prove promising, and brands are beginning to explore marketing through these avenues.
Most important to this conversation is remembering that we, as a service provider, are responsible for keeping up with new trends and changes. Clients and online store owners don’t have to feel anxious about changes because we work to have solutions before problems arise.
“If you’re on the fence, if you guys are looking at paid media for your online store, there’s no better time than right now, even with all the changes. And our client results are here to prove it.” (24:26)
Don’t stress over things outside your control and let your sales suffer..