KINKISTRY - ANGELA FITE

Angela Fite

Kinkistry

Timeframe

7 months

Amount spent

$47,920.35

CPA

$40.81

ROAS

4.28

Purchases

1,174

Value

$205,104.39

CLIENT PROFILE

Kinkistry is a 100% human hair extensions brand. A love and passion for natural hair sent founder, Angela Fite on a determined search to find kinky curly hair extensions that were affordable AND of high quality. She discovered that many other women were having the same problems and made it her goal to not only find a good source for virgin human hair but to deliver top notch extensions that blend well with natural hair.

OUR WORK TOGETHER

Hair tutorial videos on Instagram and teaming up with influencers was the foundation of Kinkistry’s marketing. This provided a super solid base of customers and information for us to come in and pivot from. Her organic brand building techniques paired up with our paid customer acquisition systems has resulted a steady flow new life-long customers.

In about 7 months of running ads we have been able to help her bring in over 1,000 new customers and an additional 200k+ in gross revenue to her business, all while averaging over a 4x Return On Ad Spend!