Want our team to audit your business and scale your online store revenue?
We use a rule of 25% to scale eCommerce businesses:
- 25% Increase in number of Customers
- 25% Increase in Average Order Value
- 25% Increase in Purchases Per Customer
If we can reach a 25% Increase across all three of these metrics with our Facebook ad strategy, we almost always double a client’s monthly revenue pretty rapidly.
…and it’s not as hard as it may seem.
The truth is most eCommerce businesses simply don’t hit their audience with enough touch points or fresh content at each stage in their customer journey.
How can we drive these metrics up with Facebook ads?
Hyper targeted content at each stage of the customer journey will increase your average conversion rate and increase your number of store sessions infinitely (as much as you can spend). You will drive more shoppers that have intent because YOU targeted them for that very reason. They already want your product, you just have to show them why.
Increasing your Average Order Value is actually pretty easy. All this means is that you drive cart size up, not necessarily price. Offering incentives to buy more than one item for instance is a sure fire way to increase cart size. Free shipping incentives and bonus items are also good. The best way to increase Average Order Value? Offer tiered promotional discounts. Ex. Buy $100, Get 10%, Buy $200, Get 20%, and so on. The more they save the more they will buy, and your Facebook ads will be your bread and butter for advertising these offers at your middle of funnel retarget audiences.
At the bottom of your funnel, you have your highest converting audience – your existing customers. Every single promotional offer you run should have an ad at this level of your paid traffic funnel. Your existing customers will continue to take advantage of promotional offers and exclusive inventory if you advertise these things to them.
Simple as that.
Applying these strategies is almost guaranteed to double your monthly revenue when you do it right.
If you want to take the learning learning curve out of the equation, just hire our team to do it for.