eady to grow your eComm brand massively in 2021?
This year we saw an incredible boom in eCommerce sales. There was a ton of change as a pandemic hit in February/March of 2020, with many brands resisting the need to adapt or not realizing the depth of the situation.
By now, even brands that initially resisted eCommerce have begun to create websites and implement online shopping systems.
This article focuses on a recap of the 2020 eCommerce scene, and what the hottest trends will be in 2021 for eCommerce brands.
Let’s start with the 2020 recap
As we mentioned, 2020 was a massive year for eCommerce as COVID-19 forced a lot of brands online, or forced them to adapt and improve their online offerings. There was a lot of change, and that change is here to stay.
It is projected that almost a quarter of all global shopping will be online by 2023!
If your business does not adjust to these changes, you will surely flounder through 2021, or you won’t make it at all.
We’re not trying to scare you but it’s just a matter of fact! Based on the surge in online shopping this year we’ve seen a couple of trends emerge that you can take advantage of to put your eCommerce brand at the forefront of 2021.
How to grow your eCommerce business in 2021
eCommerce in 2021 will look a lot like eCommerce in 2020, but more people will be doing it. So, you’ll need to focus on creating and implementing a strategy that makes sense for your audience.
Here are the 6 trends to focus on in 2021:
- Growing Owned Channels
- Mobile Shopping
- Incorporating Everyday Items
- Delivery and Shipping
- Augmented Reality
1. Growing Owned Channels
There will be a huge focus on creating and growing owned channels like Shopify or Woocommerce stores instead of externally owned marketplace channels like Etsy and Amazon.
It’s been known for a while that Amazon will use brands to establish proof of concept and then swoop in creating their own version of the same product at a lower price. To avoid being undercut by brands like Amazon, eCommerce marketers are cutting them out entirely.
2. Mobile Shopping
Mobile shopping has seen another huge increase and so, focusing on your website’s mobile experience is key. With more than 50% of purchases being made through mobile devices now, the user experience on mobile should be a priority as more people become comfortable shopping on their phones.
3. Incorporating Everyday Items
People are also shopping online for more everyday items like groceries, grooming products, healthcare appointments (telemedicine), and food delivery. By creating an experience that incorporates these items and makes them easy to acquire, you can grow your eCommerce business.
4. Delivery and Shipping
As a result of more shopping for everyday items online, eCommerce providers have had to factor in the speed and cost of shipping. There is a huge demand for fast and free shipping because people are now buying necessities online, which means they needed them yesterday.
There’s also a convenience factor because as much as people love to hate Amazon, they still use it as opposed to unreliable government services like USPS or more expensive private services like FedEx. That’s the economies of scale factor at work for you.
5. Augmented Reality
With more purchases being made online, seeing how items look in your home is more important than ever before.
In fact, a bike store on Shopify recently launched an AR program so you can see what the bike looks like in your living room. You can explore its features in the comfort of your own home.
You could also use Live Selling to give a more in-depth showcase of your items, or simply record a product video that is casual and authentic, old school Zappos style.
Speaking of the old school, it’s important to remain authentic and focus on building a relatable brand online. Shoppers are smart online! They are looking for a brand with a story, not just any other dropshipping site. Having a legitimate brand and product are key factors to having success with your eCommerce store.
So, there you have it. Our six trends to focus on if you want to see your eCommerce business explode in 2021.
If we had to choose one to focus on though, we would say don’t resist change. Embrace eCommerce and mobile shopping, while creating an enjoyable experience for your customers and the sales will keep flowing.
Think about what you enjoy as a consumer and replicate those experiences for your customers. Chances are, you already know what you need to do… just pay attention to the next time you’re seriously considering buying something on your phone or computer and pause to think about the steps that lead you to this moment.
Implement these steps for your customers and you’ll be able to create a system that works for your brand.
If you want our team to implement a strategy for you in 2021…