Our initial audit highlighted two major areas of opportunity. First, there was no cohesive sales funnel in place that truly nurtured customers from the first touch point all the way to the point of a repeat purchase. It quickly became a top priority to get this framework built out for them as soon as possible. The second major area of opportunity for the Bookish Shop was to use new product launches that were already taking place, to fuel advertising content and fill the newly built sales funnel with compelling creative assets.