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April 11, 2019
It still amazes me how many legit Shopify stores, who are doing some decent volume through their sites, still have not set up their Facebook Pixel. Even if you have no intentions of running Facebook Ads or Instagram Ads in the near future, it would still greatly greatly benefit you to place these tracking codes...
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Yup you read it correctly! Marketing your brand is all about building valuable relationships with your customers and there is no better analogy than approaching your audience in the same way that you would approach your dream partner.
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I will get right to the point here and give you the gold nugget right off the bat... Winning does not happen by hitting world records with your Return On Ad Spend. Winning comes from scaling as fast and as hard as you can with tolerable results. Let me paint you a picture.
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